If the advertiser is doing their first programmatic campaign or hasn't bought on selected SSP as of this instance. They will most likely have to go through a specific set of mapping to be known to the SSP. For example to be able to buy on Rubicon the advertiser's URL needs to be mapped properly. Until this stage is completed the bidding plans will only receive bids for Rubicon but will be unable to win.


Please contact technical@deltaprojects.com for assistance with mapping your advertiser if you are a self-served client.