You can enter DrillDown in two different ways:
1. Select "DrillDown" in the tab menu
2. Right click on the campaign that you want to get in to the DrillDown report for, and choose "View in DrillDown"
DrillDown is the module where you can find clear and detailed statistics on how your campaigns are performing. Clicking the ">"-symbol lets you "drill down" further down in to your campaign statistics.
What types of statistics does DrillDown offer?
First page
- Campaign overview (see the totals of one campaign)
- Campaign overview per day (see daily totals for one campaign)
DrillDown
- Bidding Plans: Total view over how your bidding plans perform
- Media channels: Total view over how the media channels perform
- Formats: Total view over how your different formats perform
- Sites: Total view over how the different sites perform. Here you can also activate and deactivate specific sites, as well as overriding CPM-prices. (Please note that you can only manage sites included in our "White list". If you are using a site pool with specific sites of your choice and these sites are not included in our "White list" you won't be able to manage these sites. Please contact your Delta Projects contact person to request the sites to be white listed.)
DrillDown filters
You can apply filters in DrillDown. This is good if you, for example, have many live campaigns and only want to view a few, based on criterias of your choice.
You are able to filter on following conditions:
- Impressions
- Reach
- Clicks
- Verified Clicks
- CTR
- Verified CTR
- Bids
- CT Orders
- VT Orders
- Total Orders
- CVR
- Cost
- eCPM
- eCPC
- verified eCPC
- eCPO
- Win Ratio
- ROI
- Measurable Impressions
- Inscreen Impressions
- Viewability Impressions
- Inscreen (1-5s)
- Inscreen (5-10s)
- Inscreen (>10s)
- Viewable eCPM
- Currency
- CPM Override
You can match these filters like:
- Contains
- Begins with
- Ends with
- Is
- Is not
